The cover just cracks me up!
It is crazy to think the original price for the magazine was ten cents and I thought I got a bargain when I bought it for four dollars!
This was the height of the Scottie Dog craze. Here is advertised a stuffed scottie, a scottie embroidered pillow and chair set. (I am assuming the chair set is little covers to put on a upholstered chair to keep the arms and headrest clean.)
Suggested handmade gifts for 1938; Quilted jackets, embroidered waistcoats, girdles and suspenders (these are the kind made to wear outside your clothes as a wide belt, not the undergarment variety), embroidered hoods, embroidered slippers, challis blouses, shirred skirts.
Hankies always seem to be the "fall back gift" in the 30s and 40s. If you didn't know to get a person or didn't know them that well, give them hankies! But can resist a charming embroidered hankie?
I love this advice on choosing a frock for Christmas. "Buy color for your Christmas frock. Choose simple designs with lines that will give you a trimly short flaring skirt, a nipped in waist and a high neckline. Don't forget that good-cheer frocks, such as shown here, are best with long sleeves because winter makes a long, long after Christmas stay."
Don't you love the little dolls with their national costumes? Too too cute!